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A persona is a one- or two-page graphic that maps the emotional life of users or, more often, user groups. It is a tool for understanding stakeholders and the dynamics between and among them. Moreover, a persona is a tool for empathetic problem solving.
Allison Stein is a writer and writing consultant based in the Thumb of Michigan and the owner of Allison Stein Consulting, LLC. Allison works primarily on professional promotion projects, editing projects, and usability research projects. She earned her bachelor’s degree in Professional and Technical Writing from Saginaw Valley State University. Learn more.
Here, I explore some of the thinking that drives my design choices in this website and business ecosystem, share my six-month plan to launch an independent consultancy, catalog the strategies I implemented and happy accidents I encountered, and provide a listing of key activities that may serve as a roadmap for other recent college graduates with similar goals.