Recent Posts
In this space, I will share updates from Allison Stein Consulting and post articles about writing, editing, and design.
Independent Consulting in the Digital Age
As a presenter for the Tri-City Tech Comm Conference, hosted by the Association of Professional and Technical Writers at Saginaw Valley State University, I reflect on my journey from studying technical writing to running a technical writing service. I discuss independent consulting opportunities and some suggested strategies for navigating the transition to the job market.
Welcome to Allison Stein Consulting
Here, I explore some of the thinking that drives my design choices in this website and business ecosystem, share my six-month plan to launch an independent consultancy, catalog the strategies I implemented and happy accidents I encountered, and provide a listing of key activities that may serve as a roadmap for other recent college graduates with similar goals.
Persona Building
A persona is a one- or two-page graphic that maps the emotional life of users or, more often, user groups. It is a tool for understanding stakeholders and the dynamics between and among them. Moreover, a persona is a tool for empathetic problem solving.